Website Survival – Using Pay Per Click to Generate Traffic

Website Survival – Using Pay Per Click to Generate Traffic

Article by Gary Packer

If you have a website, you probably realize that the success of it depends on traffic. Traffic is the lifeblood of your business. Therefore traffic generation for your web site is of the utmost importance to you. Even if you’re a newbie, you probably realize this fact. However, what you might not know is how to generate the traffic that you need. In fact, you might not have the slightest clue where to start. If you’re feeling discouraged, don’t worry. There are plenty of great ways to generate traffic. Let’s look at one of the most popular ways to generate traffic.

One of the best and easiest ways to get people to your website is through pay-per-click advertising. Pay-per-click advertising is exactly what it sounds like. You pay someone every time someone clicks on your ad. You don’t pay for them to see your ad, just if they click on it. This means that for a certain amount of money, you’ll be getting a guaranteed amount of visitors. How exactly do you go about using pay-per-click to your advantage?

The first step you need to take is to set up an account with one of the companies that use pay-per-click advertising. The two most popular companies that use this form of advertising are Google and Yahoo. Google does the vast majority of the business in this area, so you’ll definitely want to set up an account with them. Their service is called Adwords and it’s pretty simple to get started. Just go to Google’s website and they walk you through setting up your account.

Once you get your account set up, you can customize the settings to fit the needs of your add campaign. In your Adwords account, you get to insert a list of keywords that you want your ad to appear for. This means that if you type in the word “apple”, every time someone types in apple into the search box on Google, your ad will appear. Therefore, you have to choose the keywords that are best related to your product or website. The more specific you can be the better. It’s usually a good idea to use phrases that include your keyword as well. This will bring you more highly targeted traffic.

Then once you come up with your list of keywords, you get to choose your cost-per-click for each keyword. This means, you get to decide how high you are willing to bid for each keyword. Each time someone clicks search in Google, a bidding war is going on between the advertisers. The advertiser that pays the most gets to be in the first position at the top. Therefore, you need to determine how much you’re willing to spend for each visitor. After you’ve done that you can even set your daily budget. This means that your budget won’t go over your limit, which prevents you from spending too much.

Pay-per-click advertising is one of the fastest ways of traffic generation for your website. Just remember, that it costs money for each visitor – so spend wisely!

About the Author

Gary Packer is the author of the successful traffic generation guide – Website Traffic Secrets Uncovered. Discover the secrets of traffic generation. For free internet marketing related information – http://www.garypacker.name

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