The Rise of Multi-level Marketing Business: Is it for Real?

The Rise of Multi-level Marketing Business: Is it for Real?

Article by Kathleen Radesic

Multi-level marketing business (MLM) uses the marketing strategy where the sales force is compensated for the sales they make personally as well as for the sales made by others they have recruited. This creates a line of distributors and a hierarchy of multiple levels where compensations are given. This kind of marketing strategy is also known as network marketing, referral marketing, and direct selling.

Criticisms of Multi-level Marketing

Critics are of the opinion that multi-level marketing is basically a pyramid scheme. That means it is a business model where participants are promised payments for enrolling others into the scheme, instead of getting compensation for actually selling the product. Pyramid schemes are considered to be illegal as the companies are supposed to market their product directly to consumers by means of word of mouth and referrals.

Companies using MLM have been a target of lawsuits for activities like price-fixing of products, recruitment of lower rung salespeople over actual sales, and high initial start-up costs, which are considered illegal. Although it is also true that not all multi-level marketing businesses operate the same way and many MLM groups have always emphasized that their techniques are legitimate business practices.

WordPress Plug-In

To create a successful multi-level marketing business, you need a perfect home base. A WordPress blog is the preferred solution for this purpose. For those who are not confident of how to go about creating and running a WordPress blog, the role of the WordPress multi-level marketing plug-in comes into action. These smart little applications help the blogs run smoother, get more traffic, and build better SEO.

Earlier it used to be a very difficult task to find and FTP these plug-ins into blogs, but it is much easier now. Just go to “Plug-ins” in the side panel, and click on “Add New” to add a new one to the blog.

Some WordPress multi-level plug-ins for MLM blog are as follows:

    JVZoo Product Feed

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