The Offline Arbitrage System Evaluated for The Online Entrepreneur

The Offline Arbitrage System Evaluated for The Online Entrepreneur

Article by Bill P. Arnoldi

You may or may not recognize this, but a number of net marketers have been turning to marketing their companies offline for quite a while. The old-school marketing method of direct mail can work extremely well for generating leads and direct sales. You may be surprised to find out how easy it is to build your own email list. There is room for just about any sort of budget, but naturally starting out small is going to take longer. Ryan Deiss and Luke Jaten created Offline Arbitrage for entrepreneurs who want to tap into offline/online lead development using direct mail. A lot of people are most likely not comfortable with the idea of direct mailing, but this is not as engaged as what you may be pondering about.

What you will come across in Offline Arbitrage are ten modules, delivered on CD, that fundamentally cover what you have to know about using this process. Luke and Ryan introduce you to direct mail, given that most online marketers are not familiar with it, and then they go further into the material. There are many aspects of direct mail marketing, and it really all is dependent on your specific strategy. Your marketing will be a bit different and use just one small facet of direct mail. If you have ever been told that direct mail is pricey, that is partly true but is not the complete story.

What you will discover in this course is how to acquire business and marketing leads and then essentially flip them or utilize them in your own business. Offline Arbitrage takes benefit of the incredibly huge and great numbers of people on lead lists. This area is exactly where very many offline direct marketers have been working with for a very long time. Ryan and Luke will walk you through how to do it. There is really absolutely nothing hard about it, but it does call for specific understanding. They will demonstrate you how to do this using postcards, and what that indicates is the cost outlay is very minimum.

The method is fairly straightforward, and you will be applying the principle of arbitraging which should be familiar to most internet marketers. This is a multi-step approach in which you acquire names/addresses, and then you mail them a postcard using direct mail. We would usually propose that you do a test mailing to see your final results. The second phase of this process is where your online marketing skills will be able to shine. You simply drive prospects to your squeeze page where you can capture their contact information. At that point your knowledge of list building will take over, and you will be good with the rest.

But if you are thinking about the nuts and bolts of this system, then that is a good thing to think about. No need to have to worry about learning direct mail considering that Luke and Ryan go into that and explain what is required. There are certain conventions you should stick to with your postcard styles and copy. You will certainly also learn the important steps linked with selecting a good list to use.

About the Author

Find out more about Bill Arnoldi of FireBall Information Technologies – Fireball Tech Computer Repair Tucson and Core Business Strategies Internet Marketing, an Internet Marketing exec with over 18 years of experience in system design, networking and consulting and services for Search Engine Marketing including SEO, SEM, WSO eConsulting.

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