Public Relations – Public Relations PR

Public Relations Public relations is the art or science of managing the reputation of companies, organizations, individuals and groups of people. It is the proactive management of relationships with various relevant ‘publics’. Every business – from solo entrepreneur to international corporation – relies on its reputation for its continued survival, for the ongoing patronage of its customers and to win new customers away from its competitors. Hence every business really needs to manage its public relations. Some people might think that the proactive management of public relations is relatively recent; perhaps related to the emergence of TV, radio and newspapers. But it is well documented that Julius Caesar used concerted public relations campaigns throughout his career to maximize both his reputation and chances of becoming the next Roman Emperor. These public relations campaigns, he believed, were a very significant element in finally becoming the Roman Empire’s leader. In truth public relations has been practiced for as long as one person or group has desired to influence the perception that other people or groups hold of them. Public relations became easier to orchestrate over wide audiences with the emergence first of newspapers, then radio and television. The job of the public relations officer became largely one of finding ways to persuade or convince journalists, editors and programme producers to feature news, stories, features and interviews
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SJ Public Relations Gift of Hope “Interview” on CNN en Español

Francisco “Paco” Rodriguez is remembered as a great fighter and an organ donor for SJ Public Relations client Gift of Hope. His story transcends Chicago and reaches Hispanic audiences all the way in Atlanta. The San Jose Group (SJG) is a Chicago-based multicultural marketing ad agency. SJG’s Creative Group has developed many award winning Spanish language TV commercials targeting the Hispanic market over its 30 years. SJG specializes in multicultural lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune 1000 clients and today’s industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the US and Latin America. For more information, visit or The San Jose Group develops: Hispanic Marketing, Hispanic Advertising, Ethnic Advertising, Multicultural Advertising, Multicultural TV Commercials, Hispanic TV Ads, Multicultural TV Ads, Best TV Commercials, Multicultural Marketing, Spanish Commercials, and Award Winning TV Ads. We are a Chicago advertising agency and are part of the largest Latin American advertising agency network.