Five Easy Steps For Creating Your Social Networking Strategy

Before you run out and start sending messages on Facebook, Twitter, Linkedin, or on your blog – you should have a Social Networking strategy for your business. The vast majority of business owners are so confused about the technologies that they forget the different social networking technologies are just tools. The smart entrepreneur will have an overall blueprint or strategy for what hey want to get out of these tools before they spend a lot of time and money on them. The most effective social networking and internet marketing strategies will be integrated with your existing marketing campaigns – Don’t put social networking on an island by itself! Your customer needs to have a thought through and consistent relationship with you. This includes both online and offline channels! In fact, some of the best campaigns I have ever seen use both traditional techniques and social networking together! On this video, you will learn a simple 5 step process for developing your social networking and marketing strategy. Follow the 5 steps to create your successful marketing campaigns!
Video Rating: 4 / 5

Jonathan Budd – Unstoppable Entrepreneur – Erick Mayes – Five Minute Freestyle

While on my lunch break I wrote down some stuff about ups and downs in network marketing to lil’ wayne’s “a milli” but this is more like “U-milli” for the unstopable-millionaire crew that I met and had tons of fun with in san diego over the summer. If you attended the events and want to catch up or if your curious what your missed out on, call my office line @ 619 940 6065 or connect with me on facebook.com to keep in touch!! keep rocking!!

Five Reasons Why Creating a Facebook Page Is Better Than Creating a Facebook Group

Five Reasons Why Creating a Facebook Page Is Better Than Creating a Facebook Group

Article by Laura Wimble
























Facebook with its highly interactive nature and over 150 million active users worldwide offers an attractive choice of platform when considering social media marketing. It can be effectively used to build and grow your brand online as discussed in our previous blog on how to build your brand through Facebook Pages.

There are 2 ways to create a brand’s identity on Facebook. One is to create a Facebook Page and another to create a Facebook Group. There is often a dilemma between which one to choose that would prove better for growing your client base, keeping them engaged and building a brand loyalty. In our opinion, Facebook Pages offer a better choice over Facebook groups. ‘Why’ – is discussed below:

1) Facebook Pages are much like normal profiles on the site. They have the ability to have friends, can add pictures, and have walls that fans can post on. They are open for everybody to join and in that sense, are more public in nature. The best thing about them is that they do not have a limit on the number of fans who can join. Groups, on the other hand, are more like private clubs where administrator has complete control over membership. Members can be invited or they may request to join a group or he may set join permissions on groups such that they are either open to anyone, closed (where users must obtain administrator approval to join) or secret (invite only). But Facebook groups have are unable to send bulk emails if they have more than 5000 members.

2) Because of the control they offer, Facebook Groups are more of a reflection of the personality of their creators or administrators. When something is posted by group administrator, it appears to be coming from his personal profile. Therefore, the activities that take place on a group are more of an extension of a personal action and groups are, therefore, more suited for personal interaction. Facebook Pages, on the other hand, appears more like independent entities. The content that is created comes from the Page itself and is not linked to any personality.

3) As long as a group is under 5000 members, group administrators can send updates in the form of email which appear in the users’ Inbox. Page updates on the contrary, can be sent by Page itself and appear under ‘updates’ section of fans inboxes. There is no limit on the number of fans you can send updates to.

4) Another key difference is, Pages are indexed by external search engines like Google while Groups are not. So your business has better chances of appearing in Internet marketing searches through Facebook Pages than through Facebook Groups.

5) Pages can host applications and therefore can be more personalized and show more content. Groups cannot do that.

Facebook Groups are a better option if your target audience is a community of school or university students, for people sharing common interests like music or reading and for people willing to associate with a common cause. It is easy to host a quick and active discussion with the help of a group.

If you have deals or promotions to offer, creating a Page is more useful where updates can appear directly in the fan’s news feed, there’s no limit on the number of fans you can have, applications can be added and thus more content and your page can appear in search engine results.

So, while Facebook Groups can serve social causes and common interests better, Facebook pages are more suitable for creating long term relationship with your clients or fans and cater well to business purposes.

We would like to hear from you. Do let us know if you found this blog informative? Post you comments below and do get in touch with us if you have any queries.

About the Author

Syscomm International provides focused Internet marketing services including fully managed and highly successful search engine marketing and Social Media Marketing….. For further information kindly visit us at:http://www.syscomminternational.com












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Five Strategies to Generate Traffic

Five Strategies to Generate Traffic

Article by Antonio Johnson









Here’ a really simple way to generate traffic to your website.

For anyone starting an online business the number one problem they are faced with is how to generate traffic to their website. I will share with you five basic ways to generate traffic to your site.

1. Pay Per Click (PPC) – This is the fastest way to generate traffic to your website. However, it can also be the most expensive and is not recommended for the beginner. It takes a great deal of skill and knowledge about PPC to be successful.

How does it work? The example that I will use is for Google Adwords. Let’s say you go to google and do a basic search on dogs. The ads to the right are sponsored ads. In others words paid advertising. Google charges you X amount of cents or dollars each time someone clicks on your ad. The amount you pay is based on the popularity of the keywords chosen. The more popular the keyword, keywords, or phrases the more PPC cost. The higher your ad position the higher the PPC cost. So keyword selection is critical. You have to be able to choose the most efficient keywords, and at the same time your ad has to be persuasive enough to cause prospects to click your ad. There are software tools that can help, but again do your research. It does take a great deal of skill. It can be done, but not recommended for the beginner.

2. Articles – This is another free way of generating traffic to your website and can help search engine rankings.

How does it work? Basically you write about something you know or love talking about. It can be anywhere from 300 words to 2500 words depending on where you submit your article. I recommend that you place your articles on well know ezine magazines such as ezinearticles.com and goarticles.com just to mention a few. Make sure you follow their terms of service (TOS), or your articles will not be placed. What’s important is that you are allowed in your bio to place up to three URLs. These URLs can be your websites. Now this is what you must understand. Others may want to use your articles as content for there websites. However, to do so they must leave your bio in place. This means that your article over a period of time could be on thousands of websites across the world. Thus, potential traffic to your website which you should be able to monetize.

3. blogging – This is a content management system that allows you to create a website (Blog). The content placed in the blog is in chronological order.

The good thing is that there are free blog providers such as blogger, typepad and many others. Once created you can submit your blog to directories. If your content is good and kept up to date it can generate traffic from links that you place on your blog that point back to your websites for monetizing. This can also help your ranking with the search engines.

4. Forums – There are many forums that are related to your particular niche. This can be a great way to learn and create traffic to your site.

How can it create traffic? Forums will allow you to have a signature after your posting. Under your signature you can place links that point to your websites. Depending on how many forums you participate in on a regular basis this can clearly add up to traffic.

5. Bookmarking – There are bookmarking communities that will allow you access to your bookmarks from any computer in the world.

The bookmarks that you create are maintained in these online communities. They can be kept private or you can share them with others. Some bookmarks that you share you may want to point to your websites to create more traffic.

In summary, I have provided you with five ways to generate traffic to your website. They were PPC, articles, blogging, forums, and social bookmarking. You must consistently use all of them to start generating traffic.

I didn’t mention search engine submission because it is the most obvious, but make sure your website is optimized.



About the Author

Antonio Johnson is a well informed online marketer and is versed in many subject areas. You can find a review of some online businesses at http://tony.thebestbizreview.com and http://realopportunity4success.com to jumpstart your online success. For personal development visit http://ajohnson12.successuniversity.com










Five Ways You Can Build Your Reputation With Social Networking

Five Ways You Can Build Your Reputation With Social Networking

Five Ways You Can Build Your Reputation With Social Networking
By Bob Jenkins

Are you using social networks to build your reputation online? Whether you already are or you are just getting started with sites like Twitter, Facebook, and Ning, building your online reputation is your biggest responsibility.

Here are five ways to make sure you do it right.

#1: Be Proud Of Being You

The first thing is, you have to be yourself. You have to be who you are. Because although you can get away with being fake for a little while, as soon as one person realizes that you’re not who you say you are, your reputation is destroyed almost instantly because of the power of social networking.

So be yourself. And don’t be afraid of being yourself. Realize that you have some gifts and some knowledge that people need to know about, and those that want to learn from you are going to gravitate towards you. Those that don’t think you’re worth listening to are basically going to ignore you. And it’s at their peril, so don’t worry about them.

#2: Transparency – Never Hide From Your Audience

The second thing about your reputation is you should try to be transparent at all times. This means you keep everything real with your audience.

For example, over the last year, I used social media to show you my move from Maryland to North Carolina, including drama with the movers, picking the house, and getting it set up. I also pulled back the curtain to show what it takes to run a product launch.

When I did my last product launch, I was Twittering every day what I was doing to get ready for this site. Most of the gurus out there would keep everything under lock and key, and I was being very clear, saying, “This is what I’m doing to get ready for this launch.” It actually helped me have a better launch, even though I told everybody exactly what I was going to be doing.

They didn’t think that they had some surprise or whatever like most people teach; they just were excited to be part of it and part of the story. So be transparent. Let people know what you’re doing and why you’re doing it, and they’re going to learn how to trust you.

#3: Be Positive For Positive Results

The third way to build your reputation is to be positive.

There are folks out there who generally can do a good job of being negative. I don’t know about you, but I don’t find that to be a very long-term profitable strategy.

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It may get you some attention at first and spark some controversy, but that’s not the way to go. Be looking forward to the optimistic of your industry, of your business and what the results are going to be.

It would be easy for you to go onto Twitter or onto Facebook and talk about how you’re having a bad day or this product sucks or this week sucks or this relationship sucks. But you’re not really there for a support network, per se.

You’ll find some of that. If you have something bad happen in your life, sharing it with your followers will be very therapeutic for you and you will get a lot of support back. But when you’re just blasting negative things out, you’re going to get negative things in return, usually.

So try to be positive as much as possible and look for the opportunities that are out there and look at them from that positive perspective.

#4: Build Your Reputation And They Will Come

The fourth thing you must do is to be patient. This is because, initially, your reputation is going to be built only by yourself and the first initial people who get to know you. But as time goes on and you get more followers and you build a larger network of friends and peers, your reputation will solidify to allow your business to grow.

Once it hits a tipping point, your reputation and business accelerates at a very quick pace.

So be patient and let it happen. Don’t try this stuff out for a week and then come back to me next week and say, “Well, it didn’t really work. I didn’t really get any results yet.” You’ve got to let social networking play out over a few weeks and then a couple months and so on. A year from now your business is going to be tremendously different compared to where it is right now.

#5: Contribute To The Conversation – Every Day!

The fifth thing about your reputation is you need to be someone that people look to as a contributor, not as a leech, not as a mooch, as a contributor.

You have to be willing to be involved in the conversation, and you have to be willing to give as much or even more than what you’re going to get in return. The people who do that are growing so fast it makes my head spin.

I feel that I’m a pretty giving person but I see some other folks out there that just keep on giving, giving, giving and they just build up a huge following and that social capital is a real asset to your business. So you need to make sure that you’re contributing as much as possible to the conversation.

I don’t mean that as just go around randomly and try to help people. Within your specific task, your specific industry, the things you know well, you need to be at the forefront of letting people know how to do what you know how to do without charging them money at first.

They’ll come and find your site and your products and they’ll pay you for that as time goes on and their needs grow. With social networking you need to be building your reputation up first.

If somebody has a question, you should be one of the first people who answers and you need to answer without reservation not just, “Oh, I answered that in my eBook; go buy it”. They’re going to find your eBook if you just talk to them and give them solutions to the problem they are struggling with at that moment.

Give people your input, your encouragement for them to get better at what they are trying to do.

Any little quick free advice you can give, give it.

Actively Build Your Reputation With Social Networking And Reap The Rewards

You’ve got to be in this for the reason of having fun and really building that relationship. Dollars will come, there’s no doubt about that. But first, connect with people and really help them out. Understand that they’ll become loyal followers of what you do and see you for who you are.

Follow these 5 steps to building your reputation online and you’ll not only beat your competition, you’ll have more fun doing it!

Bob Jenkins teaches business owners how to use internet marketing strategies effectively to attract more customers and get more sales without spending a fortune on advertising. Get more free social networking lessons at www.DiscoverSocialNetworking.com.

I’m a Health Consultant and Kinesiologist. I have a home-based business, providing health products, business opportunies for those who would like to work within the health industry – for humans and/or pets. I also provide a kinesiology service. I am also an Internet Marketer.

Social Networking: The Five Biggest Mistakes Nichepreneurs(TM)? Make

Social Networking: The Five Biggest Mistakes Nichepreneurs(TM)? Make

Article by Susan Friedmann









Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight hours a week online.This time spent on social networks clearly affects buying decisions. An estimated forty percent of all social networkers say they use social networking sites to learn more about brands or products they like, according to GreenBiz.com, with twenty-eight percent saying they’ve had a brand or product recommended to them by a friend.The message is clear. Strategic use of social networking can help a company grow. It’s an effective use of target marketing, reaching out to one’s customers where they are.However, in order to capitalize on social networking’s power, you have to do it right. Execution is everything. Make no mistake. Every time you log onto Facebook, MySpace, or other social networking platform, you’re representing your company in a very visible arena. The world is, quite literally, watching.There are five common mistakes Nichepreneurs? make when it comes to social networking. Here’s what they are — and more importantly, how to avoid them!Mistake #1: Dismissing Social Networking as “Just a Fad”Social networking may have emerged as a phenomenon only recently, but it is a manifestation of something as old as time — word of mouth! Customers value the opinions of colleagues, relatives, peers and friends above almost anything else. This has been true for generations. Social networking has merely expanded the definition of friend. Technology has made it easier to communicate with more people than ever before — a person could have hundreds of friends they’ve never once met in person. That’s a power and a privilege that no one is going to let just fade away.Mistake #2: Mistaking Social Networking for AdvertisingSocial networking is a form of relationship marketing. It works best when you view it as an opportunity to build your brand, a prime platform to let your customer base know who you are and what you represent. At the same time, you’ve got a fantastic chance to learn about your customers. If you actually stop and read what they post, you’ll learn a tremendous amount about who your customers are and what’s important to them. Where else do you get your customer’s pure, unvarnished opinions served up to you on a silver platter?Don’t spoil this prime market research opportunity with unwelcome advertising. It’s fine to let people know you’re in business, but that can’t be the only thing you bring to the conversation.Mistake #3: Failing to Connect Online Interaction with Real World ConsequencesThis mistake is often a generational problem. Nichepreneurs who grew up before the Internet was such an omnipresent force can have a hard time understanding how words on a computer screen can have real consequences on the every day course of business.Compounding the problem is the fun, freewheeling atmosphere prevalent on many social networking platforms. It’s easy to forget the potential results when the commentary’s flying fast and furious. However, your words can come back and haunt you later. Remember — it all counts! The days where an organization can dismiss poor behavior with “It’s just the internet” are long gone!Mistake #4: Using Sock PuppetsSock puppets is the term applied to social networking accounts that are created with the intent of hiding the poster’s true identity. Individuals often create sock puppets in an effort to avoid the real life consequences discussed in mistake number three! Sock puppets can be used to boost, support, or defend a company’s position. Conversely, they can be used to tear down, disparage, or make negative commentary about a competitor’s organization, products, or services.Either way, it is a bad idea! Many denizens of social networks are incredibly tech-savvy, and it won’t take them long at all to discover who is really behind a string of negative or hostile commentary. Exposure can be a public relations nightmare.Honesty is the best policy. Either be willing to own your commentary, by posting under your own identity, or don’t say them at all!Mistake #5: Overestimating Social Networking’s RoleSocial networking is powerful. It is influential. It is, in many cases, free to participate in. However, it is NOT the end all, be all solution to your marketing needs. While it is tempting to try to solve many of your marketing challenges with social networking, it is important to remember that social networking is a tool, not the only tool.Use social networking efforts to augment your existing marketing efforts. There are small, start up companies that market themselves solely via social networking. However, this is a self-limiting strategy: even if you reach every single person on that network, you’re still missing out on a large number of potential customers who never log on. Keep your perspective. Social networking might not eat into your budget, but it does take time. Realize that at best, social networking can significantly augment and enhance your marketing and promotional efforts — but it will never wholly replace it!



About the Author

Written by Susan A. Friedmann,CSP, TheNichePreneur(TM)? Coach, Lake Placid, NY, internationally recognized niche marketing expert working with service professionals and small business owners to increase their target marketing potential.Claim your free copy at http://www.richesinniches.com