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Marketing/Advertising For Ecommerce Websites
Marketing/Advertising For Ecommerce Websites
Article by Laura Johnson
Ecommerce websites need to provide high levels of concentrated marketing and advertising to break through the noise of the Internet. Reaching customers and providing the services they need to improve their lives proves difficult for any company. Finding ways to improve customer satisfaction and product awareness becomes increasingly difficult as more online businesses saturate the e-business market.1. Demographic Targeting: Marketers and advertisers must tailor their advertisements toward specific groups of people. Simply creating and ad and throwing it out for the world to see will do nothing if the right demographic isn’t reached. Learn about your audience to provide advertisements that they want.2. Truthful Advertising: You must be honest with your advertisements. The FTC clamps down on businesses that offer more than possible with products. If your item claims to do something, make sure that research backs up your claims.3. Social Media: One of the best ways to market a product involves getting others to talk about it for you. People distrust what companies say about their products, but they value friends and neighbors opinions. Find ways to get users to think about the social implications of your products and services.4. Purchasing Ad Space: Buying pay-per-click and cost-per-click ads provides one way of getting your product out into the world. However, it doesn’t do any good to shove your product in the customer’s face if they are not interested. Smart advertisers know that they should pay high-profile websites that relate to their products or services. Coming to the customer when they are looking for information about your product provides the best way to sell services.5. Brick and Mortar Advertisements: E-businesses still need to advertise using traditional media when possible. Get a television advertisement or hang flyers about your services in prominent locations to get people talking about and thinking about your products.6. Newsletters: Newsletters provide a way for busy visitors who like what you are offering to learn more about your products later. A visitor to your site who signs up may quickly forget they were ever there. However, if you have a newsletter you can bring them back to the website with offers and promotional materials and hopefully turn them into a customer.7. Free Products: Offer a free product or small gift with orders that exceed a certain dollar amount. Customers that receive the gift may give it to a friend or tell a friend about the item they received. This creates a self-sustaining marketing tool since customers value the opinion and satisfaction of their friend’s experiences when purchasing a product.8. Shipping Options: Provide multiple shipping options and advertise that you are providing free shipping to customers who order on specific dates or within specific time frames. By providing windows of opportunity to save money, you can market additional higher cost products during these time to increase overall sales.9. Consumer Trust: Building consumer trust through honest marketing creates returning customers who benefit your business. Develop a logo and create your brand to make marketing a simpler process and to associate your brand with excellence.10. Creating Buzz: Finding ways to get people talking about your products still provides one of the oldest and best ways to sell something. Offer interesting articles or videos that get people talking about your website. The more buzz you can create, the better your chances of selling products and services.Find out more about ecommerce site,Website design, conversion rate optimization, Search engine optimization, Affiliate Marketing, Social Media, Online Campaigns.
About the Author
Find out more about Ecommerce Online Marketing, Website Design, Conversion Rate Optimization, Search engine optimization, Affiliate Marketing, Social Media, Online Campaigns.
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The Fast Track To ECommerce
The Fast Track To ECommerce
Article by Laura Johnson
Competition between the various website hosting providers has given rise to some pretty impressive ‘off the peg’ commercial packages for the newcomer to internet trading. Some of their advertising would have you believe that they are offering freeware, but given their requirement that the user actually has to use their hosting facilities this is not strictly true.ChoicesThe “off the peg” suggests that the choice, once you have decided on a provider, is limited, but the 1and1 package, for instance, offers more than one hundred and thirty business types, thirty layouts, and a dozen or colour schemes this suggests more than forty-five thousands combinations before you start making your own refinements.Time and Skills.The whole process of setting up your site is simplified and requires no programming ability on your part: if you can use a word processor to construct simple documents you can build your own site. Also, their provision of templates compensates for any lack of artistic skills on your part, you have only to choose from a library of layouts and colour schemes to create a credible site.It is also quick: at a pinch, and having done some background work before you start, you could easily get a site up and running in a single afternoon.The CompromisesThere is an inevitable compromise between user-friendliness and choice. If ‘user-friendliness’ actually means ease of choice then the more choices the user is given at every stage, the less user-friendly a system appears. It is a simple matter to choose between red and yellow, far more difficult of there is a huge spectrum of reds, oranges and yellows to choose from.Given that these are start-up packages designed for non-artists and non-IT-savvy users it is not surprising that the outcomes often seem chunky and crudely coloured.WidgetsThe packages usually offer a major collection or widgets to do clever things on your site. They offer you the possibility of putting count-down clocks, visitor counters, news-links etc, which to my mind only make a site look busier, rather than better, but may suit your audience.Picture LibrariesYou don’t even have to provide your own images, the web host may well have an extensive library for you to use, but even if they don’t there are a number of free image libraries available, notably the Microsoft collections.Marketing.The web hosts are selling their services to you. There’s nothing wrong with that, but be wary. The basic packages often have critical elements missing forcing you to upgrade, almost from the start to gain access to payment facilities, or to allow multiple choice to a would-be buyer (do they want a red one or a blue one?) without your having to load every possible version of an item separately.ConclusionEven given all these moans off the peg packages are a brilliant way to start your e-business. Your up-front costs are so low that you can try a number of approaches to your market simultaneously and have a good knowledge before you go to a professional web-designer and lay out serious cash.Roger Webb is a retired CEO from Small and Medium Sized (SME) companies in the UK and Continental Europe. In thirty years’ experience at life at the top he has been instrumental in turning around and setting up a number of specialist subsidiaries in Europe, Africa and beyond, in every case producing stable profits in some of the most testing corporate environments imaginable.Finding retirement a bore, he set up two social networking sites gathering up the business experience and knowledge of their members and visitors. Find out more about ecommerce site,Website design, conversion rate optimization, Search engine optimization, Affiliate Marketing, Social Media, Online Campaigns.
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Find out more about Ecommerce Online Marketing, Website Design, Conversion Rate Optimization, Search engine optimization, Affiliate Marketing, Social Media, Online Campaigns.
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Facebook E-commerce Better Sales Solutions in The Market
Facebook E-commerce Better Sales Solutions in The Market
Article by Anand Soni
Facebook e-commerce can boost sales solutions for all providers in the market according to some of the tech-savvy people as they point out that Facebook can hover greater sales solutions in the market going ahead with its rivals like Amazon.com Inc and eBay Inc. Although it has been observed that Facebook is having greater popularity in these days and they have offices around the world and therefore this new e-commerce start-up can help them increasing boost sales. According to the recent news, Facebook achieves nearly a billion initial public offering and now it is coming under more pressure from Wall Street to find new sources of profit growth and reduce its reliance on advertising. Greater prospects are observing for Facebook to have e-commerce solutions as this aspect may beat the present big companies like Amazon.com Inc and eBay Inc.Mr. Sam Schwerin of Millennium Technology Value Partners said with regard to this, “E-commerce is a huge category with very strong tailwinds and it’s a natural move for Facebook. Amazon revolutionized online shopping by crunching lots of customer and purchase data to come up with relevant, personalized recommendations. In the same vein, Facebook’s combination of data, analytics and payment technology could fuel the next generation of e-commerce.”Mr. Fisch said, “People have always shopped with their friends; now they expect it online. Companies who think differently about social will find success.”Theresia Gouw Ranzetta of Accel Partners said with regard to this, “It’s a big imperative for them. They understand it’s an important strategic benefit for them to make e-commerce players successful on the platform.”Christian Taylor, chief executive of Payvment said, “Facebook has a huge opportunity to monetize e-commerce. They have the infrastructure and team to pursue that. Gamers pay for those virtual goods using Facebook Credits, a virtual currency that could eventually be used to buy physical goods, according to some Internet entrepreneurs.”Mr. Kevin Hartz, head of ticketing start-up Eventbrite said with regard to this, “The 30 percent model is great for products with near-zero cost of goods sold. But selling a TV with thin margins, that model will just not apply. Nevertheless, if e-commerce on Facebook takes off, many expect the social network to find a way to make money off it. When you build on top of a platform like Facebook, there is always the risk that the platform provider decides to change the rules later on,” said Laura Valverde of Beetailer, which runs more than 3,000 stores on Facebook. We have seen this with Facebook Credits and games. So, once social commerce fully takes off, it will only be natural that Facebook tries to benefit one way or another from it.”
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The author is highly experienced Internet marketing expert to provide a good direction of knowledge to the readers. He is a research associate and hence, whatever he writes that comes out from his potential skills and contemporary ideas. His recent writing includes sales solutions, which exposes his in-depth knowledge for the same.
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Social Networking Site for Your Ecommerce Solution
Social Networking Site for Your Ecommerce Solution
Article by James Anderson
Social networking websites have revolutionized the modern era with their immense power and impact over billions of users worldwide. Millions of users use various social networking sites to interact with friends and family and explore new ventures. The brick and mortar business world first jumped to online stores opening new horizons for E commerce in recent years. Now by the use of any social networking site online sellers can help increase their exposure in desired niche.
In today’s world everybody knows that a little news on a social networking site can catch attention of millions of people. In the same way a deal of your online store can be propagated on the social media to get attention of millions of potential buyers of your product. But there are some ways through which you can get desired outcomes with these websites. This article will focus on various ways these social networking websites can be helpful in increasing your online business.
Target your Market:There are hundreds of social networking websites crafted for various purposes. Some are designed for finding friends online, others for professionals working in same genre of business. It’s now up to you to look for a specific website that home your target audience.
Express yourself effectively:Once you have selected your target market of potential customers the next step involves expressing yourself in front of your potential customers. Use very precise and specific description to brief yourself to your audience. This will help them understand who you are and what you are up to. You have gained an important medium of expressing yourself in the shape of social networking site, now it’s up to you to use that medium effectively.
Build a strong bond:You want to build as strong bond with your customers as possible so that you gain loyalty of your customers and make them believe in you. Unless you get them in this position, they will feel reluctant to purchase from your store. Once you have made your presence on any social networking site, now prove your presence worth it. Interact with your audience efficiently, answering their concerns and queries on time, giving them what they want gaining their confidence.
Be Focused:Interact with your audience with useful content, offer them deals what they are looking for not what they don’t want. Avoid spamming them with purposeless information and deals. You don’t want let go your prospective clients which are worth thousands of dollars for you.
Market Yourself:Social media is a tool to express yourself and let people know about you. An E-commerce business cannot find a better medium to market them then a social networking site. These website offer various techniques to magnet audience to your page and market your product. You can also purchase their featured slot by small payments to the website and use flash banners and ads specially designed for you.
Empower your Visitors:You need to welcome and empower audience from various demographic sectors of the society. Make them your walking billboards; make them talk about you and your offers in a positive way where ever they talk.By following these tips you can make efficient use of any social networking site to propagate your e-business.
About the Author
James Anderson is an author who likes to make his online identity on number of social networks. For this purpose James always connects to such online profiling websites that contain best online repute. WebberID is one of such online profiling website that allows you to make your online presence, simply the perfect.
E-commerce and social networking has larger space to grow
E-commerce and social networking has larger space to grow
Article by Jonn
August 29, 2011 Beijing, nets lodge technology (300017, shares it) today released the report by the second quarter of 2011, the Internet (hereinafter referred to as the report “). In the report on this issue for all kinds of Internet application industry area penetration rate do detail. Internet application industry area is reflect the potential rate of growth industry standard, was one of the Internet industry trends and future dynamic a important reference index. The report of a nets technology of pure data from anonymous sampling, compared with other types of report to have more reality, on the Internet related industry enterprise with a reference value.
The report points out that the data, to social networks, e-commerce and government web site etc area in different provinces and cities rate difference is apparent. One of the Beijing and tianjin to social networks and government web site area the highest penetration rate; E-commerce sites in the provinces and cities in the penetration rate data, Shanghai rank high on the list. From the three industry area, except for some data to see rate developed provinces and cities in most of the other areas, still a space to grow. Web video game industry, the web site and the client area around penetration rate is higher game; The development of the industry is relatively small space. In 31 provinces and cities of statistics data, and more than ninety percent of provinces and cities in this region to three industry and more than 50% rate, and the development of the industry relatively mature, small regional variations.
As China’s outstanding Internet business platform providers, nets lodge technology more than 10 years has been focused on the CDN and IDC field, the service over 2000 customers, covering many fields in the industry. Nets lodge technology has accumulated rich Internet data, through to discover and analysis data, each quarter report issued by the Internet, so as to the public and the Internet enterprises with new visual Angle to understand Chinese Internet development.
The data in the report, the nets lodge technology all over the country DuoGe 200 CDN node of thousands of servers for anonymous collection. The “report on the Internet users in different industries geographical distribution, Internet users access time, mobile Internet operating systems, the browser, Internet application areas and mobile Internet access terminal rate of important data network related data to carry on the detailed analysis and explained.
In 2010, the Chinese search engine market size of 10.8 billion, a 54% increase over the next few years, were in the growth rate is expected to more than 30%. But China’s Internet web site traffic from external sources, although statistics search is the main source, but flow growth slowed, the bo/to the community of ascension than significant flow.
Social search will reconstruct traditional search engine. As Internet users more and socialization is connected to the network, based on the artificial center, with small all the wisdom of the algorithm for search engine time is coming, and socialization is reconstruction, and even subversion original search engine technology and the market, constructed in the group on the network all wisdom micro search will into search engine subject.
The online community fusion-the winner take all the socialization
DCCI data, in 2010 China network community advertisement scale is 1.06 billion yuan, the next few years advertising network community keep high growth. Though China has not appeared yet cover more than 500 million of the global audience, but Facebook type of Facebook advertising revenue beyond type curve are already starting to appear; After five years, more than 10 billion community advertising marketing after ten years is the largest community must advertising marketing platform. The online community market concentration is further improved, and comprehensive community is the winner take all the situation. As the network of community relations further deepening and expansion of value, the concentration degree of the market will be further improved, especially to people, social relations based on comprehensive community especially tend to be the winner take all, in the situation.
Social network reconfiguration portal value chain
DCCI data showed that in 2011, the Internet portal market scale growth speed, is expected to drop 31.8% annual growth rate, the size of the market will reach 43.41 billion yuan.
China’s Internet 2.0 is beyond 1.0, in the centre of human socialization of the network times, the original traditional gateway mode can’t set up based on the interpersonal network, so that the relationship between the sticky chain of the development of the portal is easy to copy, copy, traditional gateway into homogeneity of the competition, and micro bo, based on information of social media is expected to help portal reconstruction, set up the value of interpersonal contact in the context of social media and content, man and man, man and the website of the new value chain. With the Po, etc, the power of social media portal of the building with the artificial center, with a character’s life for the network platform will become an important marketing channel advertisers socialization.
The paper or into socialized with standard
2010 LBS of mass market is starting years, based on the paper applications and services and business resources, social media, the combination of the huge eruption vitality, annual market size of 1 billion; With the popularization of the intelligent terminal, the paper further more the emerging of the application, the paper is expected to the size of the market in the coming years will lead BaoFaShi growth, market size will in 2013 over 6 billion yuan.
The paper to reshape network ecological and consumption patterns. The paper to electronic business-and micro bo-lifestyle-consumer services, and so on in the process, contains DuoWei new interactive environment cognitive, will deeply affect network and consumption patterns, revitalize the ecological resources for localizing commercial, electronic commerce and consumer service life bring higher exposure and opportunities.
Social Network: the more personality more accurate
In 2010 China China advertising alliance & advertising network advertisement scale for 2.88 billion yuan, the future growth remained stable state. In the active, open Internet environment, social change advertising network will become the biggest advertising alliance market innovation points. Based on the user’s active connection, and love, share, signed in type social advertising network through the thorough understanding of the user behavior and preferences, for the user to provide a more personalized advertising service and web site to the user experience, produce in the community public praise influence. This kind of social advertising network based on human will be the biggest innovation point alliance market, one of the most potential into the development direction.
2011 micro feng remit-to the explosion point for Po integrated marketing
About the Author
I am Jonn a professional editor from Excess Inventory, and my work is to promote a free online trade platform. http://www.autochinanet.com/ contain a great deal of information about thermostat electric baseboard heater,three phase power transformer,baseboard heater with thermostat, welcome to visit!
Ecommerce Goes Social – Facebook | Ecommerce Roundtable
www.volusion.com – In this first episode of Ecommerce Goes Social series, Matt, Kate and Sarah discuss best practices for designing and managing your Facebook page for your online store. You’ll also learn how to reflect your store design, convey the voice of your business and bring traffic from your Facebook page to your store. Watch the video and visit our blog for more information.
Social application, social network marketing in Ecommerce
Social application, social network marketing in Ecommerce
Article by lightzhao
Social application, social network marketing in Ecommerce
The definition of social application is still not clear, but many netizens are familiar with Facebook, http://www.renren.com and http://www.kaixin.com, these popular SNS（Social Networking Service）websites are good models for social application.
Social network has special features like “rolling snowball”, so publicizing marketing information through social network will reach the most far-ranging communication effect. Meanwhile, one comment from one member of the social network will obtain the greatest influence.
For example, in 2005, Jeff Jarvis bought a Dell laptop. He had some problems with the computer and dialed the hotline for assistance. At the end he was angry with the after-sale service from Dell. He posted a vlog in his twitter and the article with the title “Dell to hell” was widely spread in the world.
Dell was heavily impacted by the twitter for the first time as the quarterly profit slipped 28%. After that, Dell established an Enterprise Blog and Community Forums to communicate with the customers closely. Dell made wonderful achievements after it took initiatives in social marketing.
Social marketing will be the next highlight in network marketing thanks to low cost of releasing information and high click rate as it could achieve better propaganda effect than traditional advertisement.
Compared with traditional post advertisement or advertisement emails, social media advertisement is not strictly controlled on the internet as both good comments and bad comments are allowed to post on the internet. Social media will not tarnish the brand image if the quality or service is good.
Through high involvement from the general public, microblog and community forum realized social marketing and overwhelmingly beat against traditional advertisement.
As Web2.0 concept emerged and developed, marketing model led by advertisement was gradually replaced by social marketing.
Blogs, forums and wiki and other social media put the core on UGC (user generated content) and promoted the individualization concept. In this way, it could collect and release information actively, which was totally different from the model to receive information passively in the past.
Users posted their comments on microblog, Twitter or other social media and those comments could be forwarded to other personal blogs or users’ group websites. The information was spread at a fast speed to reach the most effective marketing or anti-marketing effect.
For the application of social network in Ecommerce business, all the product information can be shared in different community forums and those netizens’s good comments will help to create a good brand image.
If you have any interest in social application, please find IBUonline homepage and have your own experience on it as IBU has interconnected with 2Tag, 2linkme, Arto, Baidu, Bleetbox,Amen Me, Baang etc.
About the Author
IBU is more than an international business platform; we not only connect global buyers and suppliers, but also participate in the whole process of international trade, provide a series of practical services (off the platform) to greatly enhance the efficiency of global trade. Working with us, you can benefit from the real one-stop service for the first time.