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Feb
19

Sherwin Williams – Paint Chips

Arugula. Kiwi, Gusto Gold, Laudible Lime, Leap Frog, Cardinal Red. With Sherwin Williams swatches as our muse and medium, we were asked by our friends at McKinney to explore a world made of color, literally. The first in a multi-spot campaign, “paint chips” introduces viewers to this clever concept, taking us on an unexpected, variegated journey. Credits: Directed By: Buck Production House: Buck NY Creative Director: Orion Tait Executive Producer: Kate Treacy Producer: Kevin Hall Lead Art Director: Ben Langsfeld Art Director: Joshua Harvey Design: Ben Langsfeld, Joshua Harvey Storyboards: Pete McDonald CG Supervisor: Joshua Harvey 3D Modeling: Arvid Volz, David Soto 3D Animation: Joshua Harvey, Pete Hamilton, Chris Hendryx, Arvid Volz 3D Character Animation: Jordan Blit 3D Rigging: Lee Wolland 3D Lighting/Shading: Kevin Couture, Lars Holmgren, Chris Hendryx, Hanwei Wu Composite: Daniel Oeffinger, Conrad Ostwald, Joshua Harvey Additional Design: Jon Gorman Agency: McKinney Producer: Josh Eggleston GCD: Ellen Steinberg Copywriter: Jenny Nicholson Art Director: John Hagerty Color Grade: Company 3 Colorist: Tim Masick
Video Rating: 5 / 5

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