Highlight Application for Speed Networking :: Magnet Minute

For more tips and resources, sign-up for our free newsletter and resource center: magnetmediafilms.com More at: magnetmediafilmsinc.com Today on the Magnet Minute, Amy reviews the location-based speed networking app, Highlight. Currently only available for iPhone, the app alerts you when other Highlight users are nearby who have some similar connections to you including mutual friends, hometown, or interests. Ultimately, this app helps you more efficiently meet the people around you when you’re trying to grow your network. Find Magnet Media at: www.facebook.com www.twitter.com bit.ly Find Amy at: youtube.com www.twitter.com www.savvysexysocial.com — MAGNET MEDIA is a production studio and interactive marketing services firm based in New York. For over 10 years, we’ve shot original video, grown online communities, and reached audiences through digital environments for top brands all over the world. To learn how MAGNET MEDIA can help with your social media marketing or video solutions, contact info@magnetmediafilms.com or 646-486-7109.
Video Rating: 5 / 5

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  1. JamesEzSecretChannel says:

    Oh I’m sure it will be used in both ways, just depends on in what ratios. Thanks for the response. Bests, James.

  2. MagnetMediaFilms says:

    Thanks for the comment, James. Interesting point about it being for the “socially awkward.” I would say it’s more about facilitating meeting strangers “IRL” who you might otherwise have no way to know you had anything in common with. But I hear what you’re saying. Thanks for the comment! – Ryan

  3. JamesEzSecretChannel says:

    Very interesting app, I wouldn’t have a problem approaching someone who I had a match with or whatever, I mean if they’ve got the app downloaded, then they’re probably looking to meet people.

    I guess it really comes down to why whoever wants to meet you. It certainly seems like an evolution in networking, but could also be a crutch for the socially awkward, which I’m not trying to knock, but in that light, seems to me to be something one might be embarrassed to use.

    I’d still use it though.

  4. 782aew says:

    mighhhhht try it

  5. schmittastic says:

    I’ve also heard this from a lot of people so it’s definitely a concern. But I think I would only turn it on when I’m out and about at an event somewhere. Turning it on at a conference like SXSW would kind of suck though since outlets are so hard to come by and you’re on your phone the whole time. Very good points.

  6. MagnetMediaFilms says:

    Like all location-aware apps, it is indeed a battery hog since it has to run in the background at all times if you want to find new people. It does allow “pausing” when you want to save your battery. But definitely a point to consider, thanks!

    Ryan Swearingen
    Managing Editor
    Magnet Media Blog Network

  7. jtwebman says:

    It’s a battery killer and will never catch on.

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