Get Better Responses To Your Email Marketing By Follow These Important Experience
Article by Laura Diamond
Email marketing is the oldest form of online marketing, and it’s only gotten more bigger as the use of email increases. While other types of promotion, such as social networking sites have gotten popular, email marketing is still one of the leading ways to get traffic and market products. We will be exploring in the article some effective ways to use email marketing.
The first thing you have to focus on is getting the emails you send properly delivered. Nowadays, there are strong spam filters that are ready to block any email that looks suspicious. If you want to get past the spam filters, you have to stop using certain words and phrases that will get your email thrown into the spam folder. If your email is about making money online, you have to find a way to avoid using an expression like “make money online,” which would probably get labeled as spam. These words have been heavily used by spammers to blast out unsolicited email. You have to be a little creative and come up with words that have the same meaning but won’t set off spam filters. For example, instead of saying something is “free,” another trigger word, say “won’t cost you a dime” or something like that. You have to be aware of how you write your emails. You want your prospects to read your email, know what you’re talking about and then move forward to the next stage. Apart from that, by avoiding any trigger words, you’ll make your email more responsive because your prospects won’t confuse it as a spam. If you want to succeed with email marketing, people have to first read your emails or nothing else you do will amount to anything.
The double optin is just an extra step in the sign-up process to get on a list, and all they do is click on a link in your very first email. When someone optins in with the double procedure, it makes a record with your autoresponder service that they confirmed the desire to get onto your list. This gives them a chance to accuse you of spamming and if that happens, you wouldn’t have much authority to say it’s a false allegation. It’s just a smart thing to do because being accused of spamming can be serious. Some people think it looks more professional, and maybe it does so it won’t hurt to do it. You’ll be providing an extra layer of defense, and there’s never anything wrong with that.
Email your list at the right day of the week. You’ll most likely see a big difference in how many of your emails are opened. When you’re doing a mail out, make sure the day is either Tuesday or Wednesday. This is for a reason – if you plan to send out your emails on the weekends, you won’t see much response as people are busy. As for Monday – they’re recovering from Monday, and Thursday and Friday they have the weekend on their minds. So that leaves Tuesday and Wednesday as the best choices.
No matter what kind of product or service you are promoting, email marketing is a simple way to improve your traffic and sales.
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