As a college professor of advertising, my primary research focus over the past three years has been the impact of social media on mass media and related industries. The consumer migration from print to digital will no-doubt continue. It’s clear to me that the general decline of traditional advertising means that ad agencies will need to consider radically different operating models. I’ve developed several ideas. Here is a video we created in the Ad+PR program at Western Kentucky University to explain a new ad agency model I’ve been working on.
Video Rating: 4 / 5
JVZoo Product Feed
4 comments
No ping yet
MelvinThe42 says:
February 21, 2013 at 6:49 pm (UTC 0)
What about account management in the future? Why don’t the Pete Campbells of the world get a chance?
dominiomundo says:
February 21, 2013 at 7:35 pm (UTC 0)
pretty interesting, want to learn more.
Kathryn H says:
February 21, 2013 at 7:51 pm (UTC 0)
Thank you for posting this video… your business model is exactly what i was looking for…. short and informative. great job! thanks again 🙂
Jason Abston says:
February 21, 2013 at 8:05 pm (UTC 0)
Interesting video. The change in advertising will affect many areas of business. There are new cars on the market that feature built in wireless hot spots and with mobile technology, social media will continue to grow in influence.