3 Reasons Your Downline Is Shrinking Instead Of Growing – Strategies To Help You Grow Your Downline

3 Reasons Your Downline Is Shrinking Instead Of Growing – Strategies To Help You Grow Your Downline

Article by Raven Michaels

As a Life Success Coach working with many network marketers in a variety of different MLM companies around the world, one complaint that I always hear is that individuals often struggle to grow the downline. As we all know, if you are serious about succeeding in network marketing you have to grow the downline. Therefore the very fact that people find it difficult to carry out this one task, often spells doom in their businesses. While network marketing has proven to be the number one business model of the future, failure to grow the downline often results in 97% of individuals giving up on the chosen company in the first 90 to 180 days.

I have helped many individuals understand why they are unable to grow the downline and in the process I give them the tools and techniques necessary to grow the downline and radically increase retention rates. The structure of one’s downline often varies in relation to the company that an individual is involved with. However irrespective of the structure, in order to grow the downline, you only need to know some basic strategies, which I highlight in this article. I will also show you the 3 most common reasons why people fail to grow the downline and how to avoid such a phenomenon.

Relationship, relationship, relationship – Relationships are key to grow the downline. Simply having a good product, service or compensation plan does not help grow the downline, neither does excessive marketing and spending on sophisticated tools help grow the downline. Most network marketing companies fail to instil the concept of relationship building in their core training to for associates to aid them to grow the downline. Instead they focus on teaching new associates on how to introduce the product and encourage them to invite the upline to close the deal. As a result the new associate has not built a relationship with the downline and is often unable to retain the downline in the long run and thus fails to grow the downline sufficiently. Therefore the key is to build relationships. When you build a relationship with your downline, you create a bond, which helps you retain your downline and thus aid you to grow your downline. Further, in doing so, you also lead by example and thus teach them to become relationship builders, which ultimately results in them gaining the core skill necessary, to grow the downline on their own. Failing to build a relationship at the outset and needing one’s upline to ‘close the deal’ stems from lack of confidence, which increases your inability to grow the downline and hence this is one of the main areas that I focus on with my coaching clients.

Frustration – Another reason most individuals fail to grow the downline is because the new business partners that they recruit are often unable to make the jump from learning about the business to taking action. Which in turn hampers their ability to grow the downline. When new recruits are unable to recruit anyone, they obviously don’t earn much from the new venture and hence leave within the first 90 -180 days. Thus threatening your ability to grow the downline as well. One reason most individuals don’t take action is because they lack the necessary self confidence and the mental toughness necessary to look beyond rejections, build relationships, sell products, recruit individuals and grow the downline in the process. Therefore building self confidence and mental toughness is key for you to grow the downline. This is the reason why, many of the techniques that I present to my coaching clients centred around giving them the self confidence and mental toughness necessary to grow the downline. So the key is to work on developing the downline’s mental toughness and encouraging them to take action on a daily basis.

Lack of Emotional Involvement – When we are not emotionally involved with an idea, we cannot muster the necessary strength to persist. Building any business requires persistence and unless your downline is emotionally involved with the idea of building the business, they will not be of any assistance to you to grow the downline. Further they will not be able to accept the challenges that they will be faced with, when they have to grow the downline on their own and will quit within a few short months without giving the business adequate time to flourish, thus threatening your ability to grow the downline as well. So the key is to ensure that the downline uses prosperity affirmations, visualization and other techniques to increase their emotional involvement. I use a variety of different techniques that include all of the above in an in-depth manner with my coaching clients and members of their downline to increase emotional involvement, which in turn helps increase persistence and ultimately helps everyone involved to grow their downlines.

In conclusion it can be stated that failing to build relationships, frustration due to the lack of results and the lack of emotional involvement are the 3 main reasons that network marketers are unable to grow the downline. In order to overcome the obstacles stated above, it is imperative that individuals work on improving their mental toughness and self confidence, both of which can be done with the use of specific personal development tools and/or coaching.

About the Author

Raven Michael’s is a Life Success Consultant working with Bob Proctor, helping individual and Corporate clients, master personal development tools and techniques to achieve goals and increase performance levels. If you would like to learn the personal development tools mentioned above for FREE click the following link and complete the form http://bit.ly/oaxslt.

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